DAILY CALLER: Operation Epic Fury, Brought To You By Nicotine

Traders on Kalshi and Polymarket probably didn’t have “nicotine” listed on their mention markets for the Department of War (DoW) briefing last Wednesday by Pete Hegseth and General “Raizin” Caine. While speaking to the press about the two-week ceasefire in Iran, Caine quipped that U.S. forces enacting Operation Epic Fury had consumed over six million meals, 950,000 gallons of coffee, two million energy drinks and “a lot of nicotine.”

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It was a funny and revealing moment for the well-respected Chairman of the Joint Chiefs of Staff to share offhand that American troops and the high command are guzzling a consumer product that still incenses certain regulators and prohibitionist politicians. France now threatens jail time for nicotine pouch use, as well as Costa Rica—both countries are treating nicotine as dangerous, begging the question of how Tucker Carlson is alive when he professes to routinely taking nicotine. Healthmaxxers like Joe Rogan, well known for chastising his guests on-air for not staying on top of their personal fitness, told comedian Theo Von in an episode last week that pouches, while addictive, are far less so than vapes.

Nicotine is a fine example of a cultural issue with public health implications that has gotten caught up in tribal politics. Democratic New York Sen. Chuck Schumer fueled the fire back in 2024 when he called for a federal crackdown on Zyn pouches, leading then-Rep. Marjorie Taylor Greene to call for a “Zynsurrection.” Since that time, politicos have taken notice of Trump administration officials such as Robert F. Kennedy Jr. popping nicotine pouches during hearings and press conferences.

High-performing, ambitious and relatively functional adults are weaving nicotine into their daily lives, and General Caine’s admission cuts against a decade of “tobacco-free” directives within the military — knowing full well that up to 37.8 percent of American military servicemembers use tobacco or nicotine products, a 2024 comparison found, with up to 18.4 percent of those being cigarette smokers. These are significantly higher rates than the civilian population, and anyone with even minor proximity to military culture knows there is “policy” around tobacco, and there is reality on the ground.

Stephen Kent